From May 5th 2010, floral propeller logo and SASCO’s new brand identity system are officially launched, marking a major milestone on the path of development and maturation of SASCO, which not only inherit SASCO’s essence of spirit of the previous 17 years, but also claim the development strategy for the new period:

Sustainable development – Multilateral cooperation – Responsibility for the community and society

(1) Symbol of the windy floral propeller full of energy moving ceaselessly, is stylized from 3 “S” letters – the first letter of SASCO, implying SASCO’s development is sustainable, ahead and catching every opportunity to grow continuously, carrying on multilateral business as a beautiful flower in the garden of flowers of the country, is now blooming during economic integration.

(2) The rotation of the petals symbolizes the rule of sustainable success in business: fast turnover of capital, as two petals on the left side interweaving through the letter “S” into three petals on the right side symbolizing the growth from less to more which making profit. The move of petals from the center reaching outside symbolizes the development of diversified business, with multilateral partners. The image of petals is a message to the community: SASCO is not only a beautiful flower in business but also contributes to the beauty of the society through our work.

(3) SASCO calligraphy is designed with strong, thick lines, interspersing attached links that implies sustained feeling of SASCO service benefits that provided to customers, as well as the development of SASCO member units during multidisciplinary development in the future. Using the pair color of sky and sea, in which, blue as the main color and light blue as the torus together with petal symbol, SASCO logo emphasizes multidiscipline and leading role, with the sense of stabilization and freshness.